Polyus Digital corporate website
Full-cycle website developent for IT company, including product navigation
Polyus Digital is an IT company creating digital products and solutions, including ones for Polyus Group
The website was meant to showcase this expertise, position the company as a full-fledged technological player on the import substitution market.
Context
The corporate IT market is undergoing a transformation: the digital branches of industrial giants are not only developing and implementing products for their own operations, but are also building their own brands to offer technologies to external customers.
Analytics and Design
We conducted a competitive analysis and benchmarking to take into account the expectations of the B2B audience and differentiate ourselves from competitors. By analyzing the websites of IT divisions at industrial companies and system integrators, we identified key navigation patterns, information presentation logic, and optimal information density.
Based on this data, we designed a structure in which each section addresses a specific business objective and forms a continuous conversion path with targeted actions at every stage of the user journey.
Structure and UX
The website showcases the company’s product lines and demonstrates its expertise at both digital technology and a deep understanding of the extractive industry. The parent brand, “Polyus,” reinforces trust in every solution, and the product catalog covers all key business areas — from document management and ERP to finance and human resources.
This enables companies of any size to leverage the industry leader’s proven solutions to fully digitize their processes.
Design
We moved away from the corporate style and expanded the brand book into a full-fledged visual system: we enhanced the brand color palette with contrasting accents and refined the graphics and iconography. These decisions give the website the look and feel of a product developed by a strong IT team.
The idea is brought to life in the interface through a block-based structure, 3D elements, and subtle microanimations. Technical content is organized using tabs, anchors, and a floating menu — this simplifies navigation and keeps the interface uncluttered.
Using these visual solutions as a foundation, we developed a UI kit and prepared layouts for front-end development. The component-based system ensures the interface’s consistency and the catalog’s scalability: new products can be added without having to rebuild the overall structure.
Result
The website provides the company with access to the external B2B market and establishes its status as an independent technology player. The platform operates in two ways: it attracts customers by showcasing the company’s expertise and completed projects, and it ensures compliance with regulatory requirements.
