RT-Engineering corporate website
Full cycle of work: from analytics and UX/UI design to development, copywriting, and website launch
RT-Engineering is a leading EPC company in the mining, metallurgy, and industrial construction industries
The company contributes to the country’s technological development, implements projects in hard-to-reach regions, and demonstrates a high level of competence and reliability.
Context and objective
The corporate website was intended to reflect the holding company’s updated image: expressive yet restrained, modern yet strictly professional.
It was important to preserve the industrial foundation while making the site accessible and appealing to a diverse range of audiences—from major clients to prospective employees. We reimagined the brand identity, translated it into the digital realm, and enhanced its visual impact with new graphic elements.
Structure and scale
PT-Engineering implements the full lifecycle of large-scale EPC projects. This principle forms the basis of the website’s architecture: the entire structure is designed to reflect the holding company’s comprehensive approach.
We emphasized scale and sequence: the project proceeds step by step, with each step visualized in a clear, logical diagram. This allows users to immediately grasp the essence of the company’s operations — large-scale engineering solutions brought to fruition.
Visual language
We designed the website’s visual style around a blend of industrial austerity and modern minimalism. Clean lines, open spaces, and highlights on photographs of real objects set the tone for conveying the site’s character.
Contrasting and dynamic shapes not only create a sense of depth and movement but also help intuitively guide the user’s attention to key focal points. The entire visual system is designed to reinforce the company’s image: high-tech, reliable, and modern.
Photo content
Photos on the website have become more than just illustrations; they are now a key element in shaping the brand’s image. Real-life images of employees, production facilities, and company premises enhance the narrative, creating an emotional connection with the user.
High-quality photographic content reinforces a sense of reliability and demonstrates the company’s impressive experience without the need for words.
Visual system
The website’s visual design is built around clean lines, structural forms, and modular layouts. Through the use of these elements, we have conveyed the engineering nature of PT-Engineering’s work.
Clean lines, a strict grid, precise proportions, and geometric solutions visually reference construction, design, and industry.
Development
The website was built using Pug, SCSS, and TypeScript, and then assembled using Webpack. Development was carried out in accordance with the architectural recommendations of the 1C-Bitrix platform: a structured and maintainable project architecture was used to ensure code readability, scalability, and ease of future maintenance.
Technologies used:
• HTML: HTML5, Pug preprocessor
• CSS: CSS3, SCSS preprocessor
• JS: JavaScript (ES2020), TypeScript preprocessor
• Module assembler: Webpack
• Template engine: Pug
Results
We reimagined the classic corporate website by adapting the brand book’s visual language for the digital environment: we retained its industrial austerity, enhanced its modular architecture, and added expressiveness.
The result is a recognizable and dynamic branding tool that highlights the company’s power, the scale of its projects, and its reliability. It reflects the essence of a full-cycle business and serves as a compelling point of interaction with clients and partners.
