RT-Engineering corporate website

Context and task

The corporate website was to be a reflection of the holding company’s renewed image: expressive but restrained, modern but strictly professional. It was important to retain the industrial foundation and at the same time make the website understandable and attractive to different audiences: from large-scale buyers to future employees. We reimagined the corporate identity, transferred it to the digital space, and enhanced visual expression with new graphic attributes.

Scale and structure

RT-Engineering implements a full cycle of large EPC projects. This principle formed the basis of the website architecture: the entire structure is built as a reflection of the holding company’s integrated approach.

We emphasised scale and consistency: the project is developed step by step, and each step is visualised in a clear, logical scheme. Thus, the user is immediately immersed in the heart of the company’s activities: large engineering solutions brought to fruition.

Visual language

We based the visual style of the website on a mix of industrial austerity and modern minimalism. Clear shapes, bright spaces and accents on photos of real objects became the core for conveying character.

Counterforms and dynamic shapes not only create a sense of depth and movement, but also help to intuitively direct the user’s attention to important accents. The entire visual system is designed to support the company’s image: technological, reliable and modern.

Photo content

Photos on the website have become not just illustrations, but an important element of brand perception. Real shots of people, production facilities and territories complement the narrative, creating emotional contact with the user.

High-quality photo content enhances the feeling of reliability and demonstrates the company’s impressive experience with no need for extra words.

Visual system

The visual system of the website is built around clear lines, frame shapes and modular structures; through graphics we conveyed the engineering nature of RT-Engineering’s activities.

Neat lines, strict grid, precise proportions and geometric solutions visually refer to construction, design, and industry.

Development

The website was designed using Pug, SCSS and TypeScript, and then built via Webpack. The development was conducted in compliance with architectural recommendations of 1C-Bitrix platform: a structured and maintainable architecture of the project was used, providing readability, scalability, and convenience of further code maintenance.

Technologies used:

· HTML: HTML5, Pug preprocessor
· CSS: CSS3, SCSS preprocessor
· JS: JavaScript (ES2020), TypeScript preprocessor
· Module builder: Webpack
· Templating engine: Pug

Result

The project for PT-Engineering is a digital transformation of a classic corporate website without losing its industrial austerity. We brought the visual language of the brand book to the web environment, enhanced its modularity and expressiveness, while maintaining the emphasis on the scale and engineering expertise of the holding.

The result is a recognisable digital tool that reflects the values of a full-cycle company and strengthens its reputation in the market.

The new PT-Engineering website is a recognisable, visually expressive tool that conveys the holding company’s engineering power and reliability.

It emphasises the scale of projects and creates a clear, reputationally strong point of interaction with customers and partners.

We transformed the visual language of the brand book into a digital environment, preserving industrial austerity and enhancing the modular architecture.

The result is a recognisable, dynamic and reputable tool that reflects the essence of a full-cycle business.