KVARTA
Branding, merch design, UX/UI design, corporate website, 3D motion graphics
Kvarta is dedicated to the delivery, launch, and maintenance of high-tech metalworking equipment.
The tasks of the new website:
— attract new customers
— strengthen the company's brand
— simplify communication with customers to provide information about the company's products and services
Corporate identity
Geometricity, rich blue-white palette, dynamic logo, neo-grotesque font formed the basis of the company's updated corporate identity.
The new logo of Kvarta is a unique symbol combining several meanings. The “K” symbolizes the name of the company, as well as the shape of the metal sheet and the precision of cutting.
In addition to the primary logo, the logos of the four areas of metal processing, in which Kvarta specializes, were developed in the same style.
Dynamic logo
The new logo of Kvarta is a unique symbol combining several meanings. The “K” symbolizes the name of the company, as well as the shape of the metal sheet and the precision of cutting.
Identity application
Scaled the new identity in the company's extensive set of printed products and merch. Prepared mock-ups of business cards, envelopes, pens, notepads, document folders, badges, mugs, bracelets, stickerpacks, boxes, bags, diplomas.
Website analytics and design
Having analyzed our competitors using the matrix of meanings, we realized that the points of growth in our client's field are modernity and legibility. We decided to reflect modernity through corporate style and website design, and legibility - through intuitive structure of the website and clear semantic blocks on the web pages.
The homepage performs a promotional function. We deliberately moved away from the display of machinery and reflected the company's activities through elements of the new corporate identity and a 3D models of metal.
Tools:
— matrix of meanings
— benchmarking
— use cases
— high fidelity prototypes
Design
The trick feature of the website is a dynamic logo, which adapts and stretches in the preloader, and eventually becomes the header.
.
The basis of the website design is geometric shapes, rich blue and white palette, a set of unique logos, neo-grotesque font. We applied an unusual layout — alternate arrangement of semantic blocks in 4 columns.
3D and video production
The visual dominant feature of the homepage is four 3D-motion movies.
As a result of careful work with light and textures, we managed to achieve a realistic image of metal and authentic equipment operation.
Blender (Cycles)
3DSMax (V-Ray)
Cinema 4D (Redshift)
After Effects
Development
Stacks
Frontend: HTML5, CSS3, Javascript, Webpack, Pug
Backend: 1C-Bitrix
Integration with Bitrix24 to display technical specifications on the equipment page.
Result
We created a modern corporate identity with a focus on the company's specialty, which adapts perfectly both in the digital environment and in the company's printed materials and merchandise. The new corporate website fully meets the company's image goals.
