Website of the residential complex from the Glavstroy developer
UI/UX design, Next.js development, back-end and CRM integration
Novye Akademiki is a unique spot for urban family life surrounded by nature from the developer Glavstroy.
We were tasked with creating a website that could fully represent the future complex and be the primary platform for booking and selling apartments. In addition to the main website, we also had to develop a master plan and a booking module.
Step-by-step launch:
- development of the lending page,
- development and launch of the main website,
- design and development of the booking module.
Aesthetics of an architectural magazine
The concept of Novye Akademiki is inspired by the lifestyle of professors and academics, their spacious apartments in Stalin buildings with extensive libraries. In the design, we wanted to give the user the feeling that they are holding an expensive architectural magazine with dense pages, large renderings and a pleasing layout.
Identity development
We expanded the basic palette of the brandbook with additional shades and introduced colored accent blocks into the layouts. Multi-layered floral compositions create a sense of volume and space, and pleasant, unobtrusive animations bring a static image to life.
Involved characters
“It All Started with a Dream.” The narrative on the homepage is a story about a family and the transformation of a dream into an adventure. The imagery and desires of the main characters are woven into a coherent story about the benefits of the complex.
UX design
The interface design is based on key user scenarios for selecting and booking an apartment. Following a preliminary study, we designed internal webpages and an apartment booking module with a personal account for managing booked lots.
Apartment catalog
The apartment catalog and filters are implemented to allow the user to immediately read the basic characteristics and unique advantages of a particular apartment. We tried not to overload the apartment webpage with information, so we designed it taking into account CRM limitations. We also wrote an API-agent that updates apartments from CRM at a fixed interval, and a signup for a closed presentation with a limit on the number of seats set in the administrative panel.
Booking module
We have developed a full-fledged apartment reservation service, where it is possible to fill in the necessary information: from distribution of shares among the owners to adding documents for mortgage processing.
Result
The result is a complete product, which both presents all the features of the project convincingly and gives the opportunity to book and buy an apartment. At the same time, the website continues to evolve — together with the client, we supplement it with information about new methods of purchase.
