Beeline career website
Career website redesign for one of the largest telecom companies in Russia
Beeline is one of the leading telecom providers in Russia and one of the most recognizable brands in the country
As part of the project, we redesigned the career website to show its evolved employee value proposition (EVP), enhance user experience and make the platform more emotionally compelling.
The website’s concept is built around immersing the user in the Beeline environment and answers the candidate’s main question: “What can I expect here as a professional?” The minimalist interface keeps the focus on the message. The content is structured around challenges, emotions, and benefits, highlighting the EVP and creating the correct brand image. The photographic style conveys a sense of lightness and character through real employees’ faces, while the Reverse Fish Eye effect enhances digital communication through its dynamic quality and guides the user’s attention.
The website’s concept is built around immersing the user in the Beeline environment and answers the candidate’s main question: “What can I expect here as a professional?” The minimalist interface keeps the focus on the message. The content is structured around challenges, emotions, and benefits, highlighting the EVP and creating the correct brand image. The photographic style conveys a sense of lightness and character through real employees’ faces, while the Reverse Fish Eye effect enhances digital communication through its dynamic quality and guides the user’s attention.
