Branding for the Plati Chastyami service
Graphic design for the new BNPL service: logo, motion graphics, brandbook
A. Nazarenko
director general
From the whole team we would like to express our gratitude to your company for the work done on brand development (logo and corporate identity) for the new service of the leading bank of Russia “Plati Chastyami”.
A. Nazarenko
director general
From the whole team we would like to express our gratitude to your company for the work done on brand development (logo and corporate identity) for the new service of the leading bank of Russia “Plati Chastyami”.
“Plati Chastyami” (rus. Pay in Parts) is a BNPL service that allows you to enjoy your desired purchase right now and pay for it gradually.
Logo
Equal payment parts are visualized using four circles. Symmetrically arranged circle shapes are the most comfortable for perception. By using a counterform, one of the parts is highlighted as a separate entity—this is a reference to round coins, checkpoints, the percent sign (%), and the digit 0.
Colours
Equal payment parts are visualized using four circles. Symmetrically arranged circle shapes are the most comfortable for perception. By using a counterform, one of the parts is highlighted as a separate entity—this is a reference to round coins, checkpoints, the percent sign (%), and the digit 0.
