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Branding for the Plati Chastyami service

Graphic design for the new BNPL service: logo, motion graphics, brandbook

“Plati Chastyami” (rus. Pay in Parts) is a BNPL service that allows you to enjoy your desired purchase right now and pay for it gradually.

A straightforward mechanism of dividing the payment into equal parts, no interest and no overpayments ensures the most favorable and simple conditions for using the service. These values are graphically embodied in the design of a square, which is always stable and predictable.