London Express online school website
An online service with a personal account, digital identity and 3D characters for an English language school chain
London Express is a language school network with its own teaching methodology and unique educational experience.
1st place. Website of the educational institution
3rd place. Best website for consumers, b2c
Best educational website
A friendly and open tone of voice is the basis of the design. The website’s welcoming image has become a point of attraction and retention for new clients. Its primary task is to convert incoming traffic into an enrollment request for a trial lesson and registration in the service.
A series of 3D characters and models supports the overall theme of the project. Bright and open, they are a part of the company’s unique visual code. With such characters it’s not scary to fail. They inspire to move forward, which is essential for the brand’s audience.
Different sections of the website are designed for specific target groups. In each one, the barriers to language learning are addressed step-by-step.
The learning service is engaging and supportive. It makes the educational process easy and natural and allows each student to move at their own pace.
A personal account provides each student with video lessons, chat with the teacher, and exercises. The automatic grade scale allows students to track and build on their progress at every stage. A personalized result increases students’ confidence and motivates them to continue learning.
The platform’s service and features are available on any mobile device. This makes it possible to practice at a convenient time, be in touch with a teacher from anywhere in the world, and integrate learning into everyday life.