Ash-tau's promotional website
Promotional website, 3D visualization and depth map for the natural mineral water brand
Ash-Tau is a natural mineral water brand from the Caucasus Mountains.
Website of The Day
Honorable Mention
2nd place. The best one-page website or lending
2nd place. Best website for consumers (b2c)
1st place. FMCG manufacturer's website
Focus on positioning
Ash-Tau is the brand of mineral water from the Caucasus, a region with pristine nature and the purest mountain water. The spirit and traditions of the Caucasus as key values were the starting point in the design creation.
The natural anti-stress formula of the water allows you to slow down despite the frantic rhythm of the city, and the vital minerals restore your strength.
Design
The narrative structure of the page ensures effective communication with the user and gradually brings them closer to the purchase through emotional attachments.
On the home page we placed a depth map of where Ash-Tau mineral water is extracted. This visualization allows you to instantly immerse yourself in the space of Caucasian springs.
Result
The promotional website reveals the philosophy of the Ash-Tau mineral water brand and provides relevant buying information for the B2B and B2C segment.
