Focus on positioning

Ash-Tau is the brand of mineral water from the Caucasus, a region with pristine nature and the purest mountain water. The spirit and traditions of the Caucasus as key values were the starting point in the design creation.

The natural anti-stress formula of the water allows you to slow down despite the frantic rhythm of the city, and the vital minerals restore your strength.

Design

The narrative structure of the page ensures effective communication with the user and gradually brings them closer to the purchase through emotional attachments.

On the home page we placed a depth map of where Ash-Tau mineral water is extracted. This visualization allows you to instantly immerse yourself in the space of Caucasian springs.

Result

The promotional website reveals the philosophy of the Ash-Tau mineral water brand and provides relevant buying information for the B2B and B2C segment.